Advertising

The advertising market in KwaZulu Natal is worth about R18.7 million, which is a decent size for businesses looking to offer their services. However, it's worth noting that the market isn't growing, with zero year-on-year growth, so you'll need to be competitive to win contracts. The market is also relatively crowded, with 32 suppliers already working with 11 different departments, so it's essential to differentiate your business. It's also interesting to see that a significant portion of the spend, about 67% of it, goes to black-owned businesses, so having a strong Broad-Based Black Economic Empowerment level could be beneficial. To get started, you should analyse the current suppliers and departments to identify potential gaps in the market that your business could fill.